Young Jung has published “When K-pop Meets Islam: Cultural Appropriation and Fan Engagement,” a chapter in Korean Pop Culture Beyond Asia: Race and Reception (University of Washington Press, 2024). Korean Pop Culture beyond Asia (uw.edu)
Jung’s paper examines the complex, multidimensional fan engagement and activism, focusing on the recent conflicting incidents that K-pop artists have performed regarding using Islamic elements to maximize commercial success. Based on online ethnography analyzing music videos and discourses, observing fans’ responses on various online platforms, and a focus group conversation, this study explores the possibility of fan activism and the transformation of fan identities.
September 24, 2024